Privacy Policy

At Ethereal Beauty, we believe your beauty experience should be as flawless as our premium cosmetics. Just as we carefully select ingredients for our luxurious products, we are equally meticulous about protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit www.etherealbeautyus.com.

1. Information We Collect

To provide our seamless beauty shopping experience, we may collect:

• Personal Details: Name, email address, shipping/billing address, and phone number when you create an account or place an order
• Payment Information: Credit card details processed securely through our payment partners (we never store full card numbers)
• Beauty Preferences: Product wishlists, purchase history, and survey responses to personalize your experience
• Technical Data: IP address, browser type, device information, and website usage patterns

2. How We Use Your Information

Like our velvety Powder Foundation enhances your natural beauty, we use your data to enhance your shopping experience:

• Process transactions and deliver your favorite Lipstick or Liquid Foundation
• Provide customer support worthy of our luxury brand
• Improve our products and website functionality
• Send carefully curated beauty recommendations (only with your consent)
• Prevent fraud and ensure transaction security
• Comply with legal obligations

3. Data Sharing & Disclosure

We treat your data with the same care we apply to our premium Eye Shadows:

• Service Providers: Trusted partners who assist with payment processing, shipping, and marketing (bound by strict confidentiality)
• Legal Requirements: When necessary to comply with laws or protect our rights
• Business Transfers: In connection with mergers or acquisitions, with appropriate privacy protections

We never sell your personal information to third parties.

4. International Data Transfers

As a global beauty destination serving customers worldwide (excluding certain Asian and remote regions), your data may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

Your security is as important to us as the perfect Mascara application:

• Industry-standard encryption for all transactions
• Regular security audits of our systems
• Limited employee access to your personal data
• Secure storage with reputable cloud providers

6. Your Rights & Choices

You have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain data processing
• Withdraw consent for marketing communications
• Request data portability where applicable

To exercise these rights, please contact us at [email protected].

7. Cookies & Tracking Technologies

Like our Lip Gloss adds the perfect shine, cookies help enhance your browsing experience:

• Essential Cookies: Necessary for website functionality and checkout process
• Performance Cookies: Help us improve our website performance
• Marketing Cookies: Enable personalized beauty recommendations (optional)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our website is not designed for children under 16. We do not knowingly collect personal information from minors.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices. Significant changes will be communicated through our website or email.